Strategy
Cross border US Canada campaign brief, what changes when you market south
A cross border campaign brief must swap CASL consent for CAN-SPAM, add USD and CAD lines, and cover US disclaimers and influencer disclosure.
Topic
Strategy
A cross border campaign brief must swap CASL consent for CAN-SPAM, add USD and CAD lines, and cover US disclaimers and influencer disclosure.
Rules
Provincial privacy rules for campaign data differ across PIPEDA, Quebec Law 25 and Alberta PIPA, covering consent, breach notice and cross-border flows.